Find out more information about the astounding world of the ways to decorate aircrafts with the colorful liveries.
An aircraft livery is a set of the various insignia comprising color, graphic and typographical identifiers which airlines apply to the aircrafts. In simple terms, this is the aircraft color and an essential part of the airline image.
The livery identifies the image of an aircraft as well as ensures the protection and durability of the fuselage.
Aircraft fuselages are often used to draw attention to an important event or advertising. This is the way of the special liveries emergence.
Liveries as an art form
United Aircraft Corporation
The prototypes of MC-21 and SSJ-100 aircrafts by PJSC «Yakovlev».
The prototypes of MC-21 and SSJ-100 aircrafts by PJSC «Yakovlev» received a new livery in accordance with the current corporate identity of the United Aircraft Corporation (part of Rostec State Corporation). The livery is designed in easily recognizable white and blue colors. It is distinguished by the use of Russian-made paints. The new livery will be standard for all UAC’s civil aircraft prototypes but the flagships in short and medium haul aviation, SSJ-100 and MC-21, have been the first to receive it. The aircrafts with this livery will form a single product line: UAC – Civil Aircraft. These aircrafts will become the backbone of Russian airlines fleet in the future.
The livery «Malyar»
For the first time the aircraft was used as a space for the creativity of a street artist in 2021. S7 Airlines and the Museum of Street Art have created an exclusive livery for the Airbus A320. The liner is almost completely white unlike the entire fleet of S7 Airlines. The usual bright green colour appears only on the tail. According to the plot: meantime a painter is creating the masterpiece, another artist has him caught in the camera «by accident». The color white means a blank slate, symbolizing a new beginning or a fresh start.The sketch of the livery was created in collaboration with street artist Ivan Simonov, as continuation of his series of works #littlepeople. Ivan photographs people who literally remain behind the scenes. He creates collages in the urban space.
The livery « Flight mode»
Another almost completely white airliner appeared in the S7 Airlines fleet in 2023. The bright green color appears as the inscription «Flight mode» and the mode toggle symbol on the mobile. For the first time S7 Airlines used the lower part of the fuselage for painting. The inscription «Flight mode» is visible when the plane takes off into the sky.
The fundamental concept of the livery of Emirates, flag carrier airline of Dubai
It was developed by the British design bureau Negus & Negus in 1985. Afterwards, the airline's own specialists worked on it. Emirates introduced the third livery update in March 2023.The graphic items appear to be more conspicuous on the aircraft tail, symbolizing the UAE flag. The winglets are painted bright red, which contrasts with the logo. The logo is executed in white Arabic calligraphy. The UAE flag is observed by passengers on the inner side of winglets. The legendary golden inscription «Emirates» in English and Arabic on the fuselage has become more voluminous and 32.5% larger. The white and red labeling with the inscription «Emirates» in the lower part of the fuselage has been preserved in the new concept of the livery and still has been business card of the airline.
Expo 2020 «Be Part of the Magic»
Emirates, the Premier Partner and Official Airline of Expo 2020 Dubai, has revealed a head-turning A380 livery dedicated to further carrying the global event’s messages worldwide. A bold departure from the airline’s traditional white and gold paint scheme, this bright blue aircraft livery features large-scale graphics in vivid green, orange, pink, purple and red, which run across the fuselage and all the way up to the tail and fin interlaced with the distinct ring-shaped Expo 2020 Dubai logo. Special ‘Dubai Expo’ and ‘Be Part of the Magic’ messages run across both sides of the A380 fuselage. The engine cowls also carry the Expo 2020 Dubai messages and dates of the event.
Cornflower of «Belavia» and new sense
Сornflower-blue livery of Belavia was 7 years in August of 2023. A new corporate identity of the Belarusian airline was presented in the summer of 2016. The main idea of the whole concept was cornflowers or "valoshki" (as they are called in Belarus). These flowers have been considered as a symbol of purity, hospitality for a long time. The cornflower was endowed with new meanings in Belavia. The flower center is Minsk National Airport, to which the aircrafts return. Petals are an image of directions where passengers can fly. A deep blue color provides harmony, a sense of security. Such atmosphere is created for the passengers in Belavia. The Belavia team warmly remembers and thanks the authors of the idea, all colleagues who have managed to create the style of their favorite airline.
Africa’s First Airbus A350 XWB
The pride of African aviation
Ethiopian Airlines, the leading airline in connecting Africa with the rest of the World, continued its aviation technology leadership with yet another first African Airbus A350 XWB. In its successful 70 years of history, Ethiopian has so many firsts in African aviation industry. The A-350 XWB is the first airbus aircraft in Ethiopian fleet and the first of its kind in Africa.All seats are fitted with the latest high-definition touchscreen personal monitors and a higher selection of movies, Television series and audio channels. Inflight Wi-Fi connection will be made available on this aircraft in the future. Passengers with smart devices can connect to the world while others can use the smart individual touch screens on their seats when the internet service goes operational. Group CEO of Ethiopian Airlines Mr. Tewolde GebreMariam said: Africa’s first A350 will provide new features such as wider seats in both Business and Economy classes the lowest twin engine noise level, advanced air conditioning technology and full LED mood lighting to enhance the comfort while reducing fatigue after a long flight.” “The Airbus 350 XWB will enable us to further expand our service quality especially on our long-haul flights and strengthen our connectivity and herald with the least carbon emission to our planet ‘The New Spirit of Africa’ to the world.” Mr Tewolde added.Ethiopian has ordered 14 Airbus A350 aircraft and will continue receiving the remaining 13 soon constantly raising number of Airbus aircraft in the fleet ensuring the extra comfort.
The new livery of the Kuwait Airlines
The new livery of Jazeera Airways was presented at the event at Kuwait International Airport in 2017. The new livery features have more attractive design of the tail and fin. It is unique to each aircraft. All of this gives individuality and unites under the new brand of the airline.The airline’s name is placed on the tail of the aircraft in classic white Arabic calligraphy. The new livery is made in white and blue colors as a symbol of the maritime traditions of Kuwait. The airline was founded in this country. Such design of the livery reminds passengers of the national emblem.
About the symbolism of the national carrier's livery
The wings of Uzbekistan
Uzbekistan Airways is one of the first national air carriers that initiated the development of its own unique visual identity after the USSR collapse. In 1991 the airline presented their official livery. The official logo representing the Huma bird appeared soon after, taken from the Uzbekistan Republic coat of arms. The airline livery elements mimic the national flag’s layout, formed of three parallel horizontal stripes of sky-blue, white and green tones. The sky-blue color represents the endless skies and waters, the prime life sources. Sky-blue is also the symbolic shade of the Turkic people, which the Uzbeks are related to. The white stripe symbolizes purity and the pursuit of the morality of thoughts and actions. Green is the tone of nature and fertility.
Symbolism of Udmurtia on the aircraft's fuselage
Izhavia is an actively developing regional airline which is owned by the Government of the Udmurt Republic. The company provides passenger and cargo airfreight from Izhevsk airport. The traditional Udmurt symbol is preserved by «Izhavia» brand. It can contribute to reaching the targets: it positions the airline as a regional carrier and promotes the national images and culture. The aircraft livery was developed as part of the fleet renewal program in 2020. Specialists from the Center for Territorial Development of Udmurtia engaged in the creation of the Izhavia livery. The livery of the first aircraft in the new squadron is made in the colors of the republic national flag. Each colour has its own meaning: white means the sky, red - the world of people, black symbolizes the earth. The colours flow freely into each other, signifying rise from the ground to the sky. One of the main symbols is an eight-pointed solar sign. It’s depicted on the tail, winglets of the aircraft and the republic flag. Its name in the Udmurt language sounds "shudo kizili" (lucky star) or "tolezyo" (lunar maternal amulet). The eight-pointed star is an amulet as well as a sign of well-being, fertility, abundance. The plane has received the unofficial name "Star" thanks to it.The second in the new series of liveries was "The Soul of Udmurtia". Рurple was added to the red and white colours. The colour symbolizes magic among the Udmurts. The livery concept includes the unrealized "Italmas", which is named for the yellow flowers, mentioned in the legends, "Wings of Udmurtia" and "Sky of Udmurtia".
New livery for the airline's 15th anniversary
The North is a land of bizarre natural landscapes: endless snowy plains, mountain ranges, rapid rivers, waterfalls and the cold brilliance of ice. The most breathtaking landscapes of Russia are from here: winding valleys and canyons, lakes, surrounded by a ridge of mountain ledges, glaciers leaving the sky. NordStar Airline was founded at the edge of northern lights and mysteriously beckoning stars in the polar night 12 years ago. Our aircrafts have crossed the Arctic Circle thousands of times for 12 years. In every flight we have to tame the capricious northern weather, so overcoming difficulties tempers our character. Northern nature has become a part of the NordStar brand, that’s why the main idea of a new livery is based on it. Three elements such as earth, water and air merge into a single whole on the endless horizon. The pinnacle of the majestic picture of the northern nature is the aurora. A real miracle on the vast dome of the sky paints endless snows with incredible shades. Its unusual forms are refracted in the edges of the mighty ice-covered Yenisei. There are the colorful auroras, distant cities lights, the gold sunshine reflected on the waters of the Black Sea, the whole colour palette of a sunset, Russian flowers and the southern vineyards in these reflections. There is no distance for the entire geography of NordStar airline flights and travelers. A common ornament consists of the refractive facets as unique as each journey. In the snow-white livery of the airliner displays all the beauty of nature and the North.
Red Wings Airlines
Love for flights as a company philosophy
If you enjoy travelling, you are familiar with Red Wings aircrafts. The hearts are the symbol of the airline. It is the embodiment of love, gratitude, the best and the warmest feelings from the airline to passengers.In the view of company, if the heart is associated with something positive, it’s great. «Winged vehicles» connect people, regions, cities thanks to the extensive route network. The airline reduces the distance between lovers, relatives, friends. Red Wings offers flight service to the regions of Russia without transfers. Red Wings is one of the largest airlines in Russia which can provide regular flights more than 100 destinations in Russia and abroad. Travel brightly with Red Wings.